Profile

Usama A. Saleh

Education:

Masters of Business Administration (MBA).
Lancaster University, the UK 1992,
 

B.Sc in general agriculture
University of Cairo, College of Agriculture, Egypt, 1977 .

Post graduate training in marketing of fresh commodities
University of California, Davis, 1982-1983, .

Research:

Usama Saleh (2006) ," Engineering the Marketing Plan : A 3 Sigma Approach", Association of Marketing Theory and Practice , 2006 annual meeting, Vol. 15,March 23-25, pp.133-141.

Usama Saleh, (2008), “Establishing the Competitive- Parity Continuum to Determine the Advertising Budgeting ", The Association of Marketing Theory and Practice, 2008 annual meeting, Vol. 17, March 27-29, pp. 344- 351.

Usama Saleh (2009), “Refurbishing the competition-based method: X-bar chart approach”, Forthcoming: submitted to the association of Marketing Theory and Practice’ 2009 annual meeting, and currently accepted.

Related Industry Experience:

1. Marketing Lecturer , College of Business Administration, Jeddah, Saudi Arabia , 2003-2008
2. Head of Market Studies and Research, Al Watania Agricultural Co., Riyadh, Saudi Arabia (1999-2001)
3. Senior Researcher, Exports& Imports Control Organization, Egypt, (1995-1999)
4. Operation Manager, Golden States Food, Egypt, (1994-1995)
5. Inventory and Logistics Manager, Saudico Marketing Riyadh, KSA (1993-1994).
6. Assistant Production Manager, the International Company for Agricultural Development (Farm Frites Egypt), 1988-1989.

Professional Affiliations:

Association of Marketing Theory and Practice (AMTP), USA.

Awards:

1. Winning the British Council scholarship to study MBA at Lancaster 1992,


2. Winning the USAID Peace Fellowship Award to study at Davis California, 1982.